The History of the Crate Label
Our family fruit crate label harkens back to the classic days of flamboyant crate labels produced by California citrus growers for a magical 75 year period. Since most fruit in those days was shipped in inexpensive wooden crates growers would adorn their boxes with colorful custom lithographic artwork to brand their product. Usually, the artwork featured idyllic scenes of their groves, the family pet, and some, even the girl of their dreams. The age of fruit crate labels originated in California in the second half of the 1800's and thrived until the 1950's when cardboard boxes replaced wooded crates. Here we have resurrected this nostalgic chapter of California history with our label. Our label depicts an euphoric snapshot in time of the Gragg children picking oranges off the mixed variety Lafayette hillside citrus grove in the shadow of a snow topped Mt. Diablo. This scene played itself out hundreds of times over the years and has sown the seeds of our business.