The History of Alta Crest Crate Label

Our family fruit crate label harkens back to the classic days of flamboyant crate labels produced by California citrus growers. Since most fruit in those days was shipped in inexpensive wooden crates growers would adorn their boxes with colorful custom lithographic artwork to brand their product. Our label depicts an euphoric snapshot in time of the Gragg children picking oranges off the mixed variety Lafayette hillside citrus grove in the shadow of a snow topped Mt. Diablo.